Smuttynose Brewing Company

Challenge

Smuttynose wanted to elevate their image in anticipation of the opening of their new brewing facility in Hampton, NH and to appeal to their growing population of brand loyalists. PromoCentric was asked to brainstorm, design and manufacture innovative products to coincide with the opening, while also helping to:  1) Elevate brand awareness with unique offerings; 2) Enhance promotional creativity and ROI; and 3) Solidify brand consistency.

Smuttynose Wall Mount Bottle Opener

Solution

PromoCentric created a functional, custom bottle opener that featured the brewery’s trademark harbor seal. After initial designs were finalized, our graphic design department created a 3D rendering to provide the most accurate visual representation for the metal mold. Detailed graphic files were

given to a renowned metal fabricator to produce the custom mold and subsequently create a spec sample for client review and approval. The final product was hand crafted from solid nickel-plated metal.

Smuttynose Brewing Company Seal Bottle Opener

Result

Smuttynose was so delighted with the spec sample and so convinced of its success that they ordered 10,000 pieces – far more than needed for the opening celebration. The logo inspired, harbor-seal-shaped opener remains one of the fastest moving products in the Smuttynose catalog. It has also proven to be a powerful builder of brand awareness and has been a building block for many custom projects since.

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