Client Case Studies

PromoCentric_Promotional_Products_Case_Studies

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Rye Beach Club: Building a Pop Up Webstore to Safely Offer Merchandise with Club’s New Logo

During the pandemic, Rye Beach Club wanted to offer its members a variety of premium branded merchandise that would unite them around this community. Rather than sell the merchandise at its clubhouse as it did traditionally, the club wanted to offer items online to create a completely safe way for members to shop. Rye Beach Club turned to PromoCentric, which handled the entire effort, building a PromoWeb Pop Up store where members could shop premium branded items hand-selected by the company’s merchandising experts. The webstore was open for the month of July and leveraged back-end technology to establish an end date. The store offered 12 premium clothing items, including a variety of sweatshirts, t shirts, jackets, shorts and sweatpants — all displaying the club’s newly designed logo. Members from all over the country could easily purchase branded merchandise that proudly displayed the club’s new logo and have items shipped directly to their doorstep. The client was thrilled with the effort, as it delivered against the goal of creating a safe and convenient way for members to buy quality branded merchandise that united them around the club.

Axonius: Developing a Multi-Faceted Premium Webstore for HR, Marketing & Sales

High growth cybersecurity company Axonius turned to PromoCentric for a solution to fully manage its premium merchandise and booth materials at events. PromoCentric delivered a highly effective webstore solution, leveraging its robust PromoWeb Premium webstore, as well as expertise in merchandising, warehousing and shipping. PromoCentric’s team of brand ambassadors designed a storefront that aligned perfectly with the brand and leveraged advanced back-end technology. Its merchandising experts hand selected in-demand premium merchandise for giveaways at events, and created branded banners, staff apparel, table throws and collateral, fully answering Axonius’s event management needs.

The webstore was so effective that Axonius expanded its functionality to streamline HR’s onboarding effort. PromoCentric created a top-shelf employee welcome package — a North Face backpack filled with a branded sweatshirt, stainless steel water bottle, journal, as well as customized business cards – and managed all picking, packing and shipping. The success of these two efforts prompted Axonius to expand the webstore to manage incentives for client and prospect engagement. Select individuals choose from one of five premium items (Corkcicle, drone, diffuser, North Face backpack or whiskey set) or a charitable donation. The webstore captured the data as soon as an item was selected and shipped, enabling the sales team to follow up at just the right time – a great door opener for relationship building! Axonius’s webstore continues to support its growing business across marketing, sales and HR, providing a highly effective and efficient one-source solution.

“As a rapidly growing company, we needed a partner like PromoCentric that could successfully manage all of our webstore needs, from start to finish and spanning HR to marketing. The PromoCentric team has exceed our expectations, enabling us to completely outsource this critical effort that supports everything from events to new hires to prospect engagement – all with high-end merchandise that our prospects and clients love.”

Megan Berry, Senior Director, Demand Generation

Smuttynose: Creating a Keepsake Offering to Elevate Brand Awareness

In anticipation of opening its new brewery, Smuttynose turned to PromoCentric for creative ideas on an innovative promotional offering that would elevate brand awareness and offer a unique, keepsake that loyal customers and new ones would embrace. PromoCentric’s team of brand ambassadors put their creativity and knowledge of the Smuttynose brand to work, developing a top quality, custom-designed bottle opener featuring the brand’s trademark harbor seal. Once initial designs were approved, PromoCentric created a 3D rendering to provide the most accurate and realistic visual representation of the metal mold. Smuttynose was so delighted with the spec and convinced of the success of this unique and spot-on branded product that it ordered 10,000 pieces — far more than needed for the opening. This fun and imaginative brand builder, which PromoCentric had produced by a renowned metal fabricator, remains one of the fastest moving products in the Smuttynose catalog and continues to be used to enhance ongoing marketing events.

Service Credit Union:
Providing PPE to Frontline Workers

Credit Union Branded Promotional Products

When the pandemic hit, Service Credit Union recognized the dire need for PPE and wanted to take action to provide desperately needed masks to local medical facilities and community organizations. The credit union turned to PromoCentric, which immediately leveraged its extensive global product sourcing capabilities to secure more than 30,000 masks to donate to frontline healthcare workers and community organizations. PromoCentric secured the masks and delivered them to Service Credit Union, which immediately distributed them to medical workers and other community organizations. The effort fulfilled Service Credit Union’s goal of helping to protect people who were putting themselves on the frontline in its community.

UNH Franklin Pierce School of Law:
Creating a Virtual Toast for Graduates

Recognizing that graduates were missing important milestones during the pandemic, PromoCentric offered a variety of creative ideas to UNH Franklin Peirce School of Law, all designed to help the school connect with its graduates, reignite students’ sense of community and celebrate their graduation virtually. PromoCentric quickly produced a kitted package containing a branded stemless champagne glass filled with crinkle paper and a printed note from the school’s dean, which invited students to unite and celebrate with a virtual toast. PromoCentric knew exactly where to source to deliver a high quality, fast, two week turn-around kitted package. The company leveraged its kitting capabilities to pick, pack and ship the package out to students across the country, enabling them to celebrate this important milestone together in a timely manner.

“Thank you so much to you and your team for bringing all of the pieces together and making this happen so quickly!”

Dale Kenny, Senior Administrative Assistant, Marketing Department UNH Franklin Pierce School of Law

Springwell:
Boosting Morale with Kitted Employee Gift

Each year, Springwell gives its employees a gift as part of its annual event. With employees working remotely due to COVID-19, the organization sought to find a timely and cost effective way to send each of its 130 employees a present to boost morale and create a sense of connectivity as an organization. Springwell turned to PromoCentric to source and create a branded, cozy fleece blanket. PromoCentric worked with a trusted vendor to secure the best pricing, applied the stitched logo in-house and distributed the blankets to all employees a week ahead of schedule – and all within the organization’s budget.

“Chris and the team at PromoCentric were onboard immediately and were very responsive to our needs and timelines in getting appreciation gifts out to all of our telecommuting staff. It worked so well that we are now talking about doing the same thing for our volunteers in lieu of our usual in-person appreciation event.”