Smuttynose: Creating a Keepsake Offering to Elevate Brand Awareness
In anticipation of opening its new brewery, Smuttynose turned to PromoCentric for creative ideas on an innovative promotional offering that would elevate brand awareness and offer a unique, keepsake that loyal customers and new ones would embrace.
PromoCentric’s team of brand ambassadors put their creativity and knowledge of the Smuttynose brand to work, developing a top quality, custom-designed bottle opener featuring the brand’s trademark harbor seal. Once initial designs were approved, PromoCentric created a 3D rendering to provide the most accurate and realistic visual representation of the metal mold. Smuttynose was so delighted with the spec and convinced of the success of this unique and spot-on branded product that it ordered 10,000 pieces — far more than needed for the opening.
This fun and imaginative brand builder, which PromoCentric had produced by a renowned metal fabricator, remains one of the fastest moving products in the Smuttynose catalog and continues to be used to enhance ongoing marketing events.