Multi-faceted Gifting Effort Provides Easy, High Impact Solution to Say “Thank You” to Employees and Customers
Liaison International, a leading provider of higher ed admissions and enrollment solutions based in Watertown, MA, had been working with several promotional product vendors on a tactical, transactional level. The company sought to engage with a strategic partner to deliver on its goals of igniting engagement and showing appreciation to employees and customers during the pandemic.
Knowing that PromoCentric had an excellent reputation as a strategic promotional marketing partner, Liaison turned to the company to deliver on its objectives. Key to this was providing solutions that helped executives in marketing, HR and customer management reach their goals with a turn-key, efficient process. What started with a single successful gifting effort cascaded into multiple initiatives across multiple departments, all with the goal of having a highly positive impact on employees and customers.
The effort kicked off with a premium holiday gift for an executive’s team to show appreciation for their hard work and dedication throughout the year and during the pandemic. The seamlessness and success of this effort spurred the company’s marketing department to have PromoCentric create a Pop Up webstore as part of its annual customer event. The annual customer summit, a high-end event held at the Four Seasons in Washington, D.C., was now virtual because of the pandemic. PromoCentric’s webstore offered customers an array of in-demand, premium name brand products to show appreciation for their business. The Pop Up store was a huge success, creating a buzz among customers, who raved about the selection of products. These efforts prompted another executive, who was leading a company Liaison had just acquired, to offer a Pop Up webstore to its 80+ employees. The most expansive effort followed, in which the VP of HR had PromoCentric create a Pop Up webstore for more than 400 employees in lieu of the company’s annual holiday party. The store featured an awesome selection of in-demand, brand name products, including YETI coolers, North Face jackets and JBL speakers.
PromoCentric provided multiple solutions that enabled Liaison to deliver on its goals of showing both employees and customers its appreciation during a critical time when in-person contact was not an option. The company served as an extension to multiple teams, seamlessly managing all of the logistics, from product selection and sourcing, to picking, packing and shipping, making each initiative extremely time efficient for Liaison’s busy executives. PromoCentric accomplished all of this – delivering in-demand merchandise on time – when products were very low in inventory and often plagued by pandemic-related shipping delays. Through the PromoCentric’s strong product sourcing network and superior logistics management, the company delivered on all of Liaison’s objectives.