Branded Promotional Products
Web Stores
Web Stores

Axonius: Developing a Multi-Faceted Premium Webstore for HR, Marketing & Sales


High growth cybersecurity company Axonius needed a solution to fully manage its premium merchandise and booth materials at events.


The company’s Boston office turned to PromoCentric, which delivered a highly-effective webstore solution that leveraged its robust PromoWeb Premium webstore, as well as expertise in merchandising, warehousing and shipping. PromoCentric’s team of brand ambassadors designed a storefront that aligned perfectly with the brand and leveraged advanced back-end technology. Its merchandising experts hand selected in-demand premium merchandise for giveaways at events, and created branded banners, staff apparel, table throws and collateral, fully answering Axonius’s event management needs.

The webstore was so effective that Axonius expanded its functionality to streamline HR’s onboarding effort. PromoCentric created a top-shelf employee welcome package — a North Face backpack filled with a branded sweatshirt, stainless steel water bottle, journal, as well as customized business cards – and managed all picking, packing and shipping. The success of these two efforts prompted Axonius to expand the webstore to manage incentives for client and prospect engagement. Select individuals choose from one of five premium items (Corkcicle, drone, diffuser, North Face backpack or whiskey set) or a charitable donation. The webstore captured the data as soon as an item was selected and shipped, enabling the sales team to follow up at just the right time – a great door opener for relationship building!


Axonius’s webstore supports its growing business across marketing, sales and HR, providing a highly-effective and efficient one-source solution.

“As a rapidly growing company, we needed a partner like PromoCentric that could successfully manage all of our webstore needs, from start to finish and spanning HR to marketing. The PromoCentric team has exceeded our expectations, enabling us to completely outsource this critical effort that supports everything from events to new hires to prospect engagement – all with high-end merchandise that our prospects and clients love.”

Megan Berry, Senior Director, Demand Generation